With all these issues, plus with other unmentioned, controversial depictions of teepees, headdresses, and contested team names in sports (Redskins, Fighting Sioux, etc. What is racist is your own attitude. Up.”, That said, this post was originally posted in 2018 and this quote counters the argument that the controversy was never a problem: “Yet, some people today still have problems with the way Land O’Lakes portrays Native American imagery. Partly as a result of this marketing strategy, and partly because Land O'Lakes Sweet Cream Butter was being advertised nationally for the first time, Land O'Lakes was able to sell a record 100 million pounds of butter in 1930. That painting inspired a new design for the butter carton, and remained until the spring of 1939, when it was simplified and modernized by Jess Betlach, a nationally recognized illustrator. Foss and Mr. George L. Swift, sent in the award-winning name: Land O’Lakes, Inc. [1]. The artwork for Minnesota's Land O' Lakes butter packaging is classic, dating back to 1928 when it was first created by Brown & Bigelow illustrator Arthur C. Hanson. Minnehaha is a fictional Native American woman whose name translates to “laughing waters” in Dakota. 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All Rights Reserved. [10]  “Map of Minnesota: Federal Lands and Indian Reservations.” Worldofmaps.net. October 01, 2013. ( Log Out /  [5] Smith, Chris. [2] Land O’Lakes, Inc.: Consumer Packaged Goods – Company Profile & SWOT Report. Land O'Lakes, Inc. [14]. Change ), You are commenting using your Google account. [11] “A First-of-its-kind Partnership.”Landolakes.com. [7]  Skaggs, S. “New Mythologies in Design and Culture: Reading Signs and Symbols in the Visual Landscape.” Choice 54, no. Durham: Duke University Press, 2006. Inspired by Minnesota’s official catchphrase “Land of 10,000 Lakes,” contestants Mrs. E.B. Land O’Lakes still stays completely farmer owned and self-sufficient in every state in the U.S. and in over fifty countries worldwide. prev next ), it is clear that this conversation about cultural appropriation is far from over. The original logo of the company’s “butter maiden” first appeared on Land O’Lakes packaging in 1928, created by Arthur C. Hanson, an artist who worked for a local advertising firm. The change was made in February and received little notice until this week. The legendary packaging is good for two rather nerdy tricks: A) a very trippy optical illusion and … I merely reblogged it because I agree with the author’s point of view. The change came ahead of the company's 100th anniversary, although the rest of the package remains the same. It featured a fitting “Land of 10,000 Lakes” background that was chosen and designed to mirror the landscape and topography of rural Minnesota. “Jacob Fjelde’s Hiawatha and Minnehaha.” Flickr. Get browser notifications for breaking news, live events, and exclusive reporting. / MoneyWatch. Fandom Apps Take your favorite fandoms with you and never miss a beat. This organization aimed to improve marketing and quality of butter, and thus increase the profitability of dairying. Enter your email address to follow this blog and receive notifications of new posts by email. Land O'Lakes, Inc. distributes and produces dairy products. The American Indian woman depicted had a feather in her hair and was kneeling, holding up a container of butter in her hands. 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Accessed November 20, 2018. [5] Minneapolis is also a combination of the Dakota word for “water” (mini) and the Greek word for “city” (polis). Artist Jacob Fjelde created this bronze statue of Minnehaha in the arms of Hiawatha. I’ll take her opinion over yours. Land O'Lakes Butter (Photo: Jeff Greenberg, Getty) Prior to the ongoing protests, Land O'Lakes changed the packaging for its consumer products, removing the cartoon image of a Native American woman with a feather in her hair. Minnesota and Wisconsin were well known for their Hiawatha and Minnehaha lands, or, areas that found their origins with Native American folklore, spirituality, and culture. Similarly, they have been promoting their innovative sustainability networks [11] and female farmer program “She-I-O.” [12]. For many modern Native Americans, these images are seen as “caricatures, symbols of the European-American narrative that ignores the genocide, disease, and cultural devastation brought to our communities.” [13] Many people also feel like whitewashed, American capitalism is still taking advantage of these images and cultures in order to promote a product or to prolong a racist stereotype. Land O'Lakes butter has been encased in packaging bearing the logo of a "butter maiden" since 1928. Land O'Lakes brings cooks and bakers of all experience levels together to share and find inspirational recipes, tips, how-tos, and more. Once the name was chosen, Land O’Lakes needed an eye-catching logo. EXPLORE THE 1990s 1998 | A merger with Dairyman's Cooperative Creamery Association of Tulare, California, bolsters our West Coast operations. In the 1950’s, however, Native American artist Patrick DesJarlait was asked to redesign the famous Land O’Lakes logo. Land O’Lakes Drops the Iconic Logo of an Indigenous Woman From Its Branding The story behind the image, and its removal, led to mixed reactions from the public, including native communities Land O’ Lakes removed their iconic Native American woman artwork from their packaging this month causing a storm of retaliation and commentary online, and it’s ridiculous. In other words, by associating specific foods and brands with Native Americans, consumers would be more apt to purchase these products during the holidays. The new packaging has started to appear on tubs of butter spreads and foodservice products, Land O’Lakes said. The “Land O Lakes” logo on their butter and other products features the famous image of a Native American women on her knees in a servile manner presenting the butter to the customer. [8]  DesJarlait wrote, too, that “each of my paintings tells a story about some aspect of [Native] life. [7] Neither of these origin stories were confirmed by the company. Land O' Lakes rebranded its packaging in February for its 100th anniversary, "to better tell its farmer-owned story" and removed their longtime leading lady on its logo. 269 likes. To those that are whining and implying (or saying straight out) that this is a conspiracy because it’s been brought to the mainstream public, I have two words: “Shut. The new packaging for Land O'Lakes butter is shown. People super-imposed Lando Calrissian onto the logo and turned Land O'Lakes butter into Lando Lakes butter ... slow clap, well done, guys. Basingstoke: Progressive Digital Media, 2013. [1]  Land O’Lakes, Inc.: Consumer Packaged Goods – Company Profile & SWOT Report. It wasn’t because of any coronavirus-caused butter shortage as one might think, but because the company, Land O’Lakes, had changed its packaging after nearly a century, to the disapproval of many. Change ). What are you even talking about? “Native American Imagery Is All around Us, While the People Are Often Forgotten.” National Geographic. This is the modern Land O’Lakes design that can be found in stores today. Mia was specifically designed as a young woman in traditional dress, kneeling in front of a lake, and holding a stick of butter in her hands. Dubbed the "butter maiden" and named Mia, the illustrated character first showed up on Land O'Lakes packaging seven years after 320 farmers started the Minnesota Cooperative Creameries Association in St. Paul, Minnesota, in 1921. Quit taking people’s words out of context just because you don’t agree with them. Maintaining that logo for over 50 years could be a kind of homage to Native Americans, I suppose, or at least to the Ojibwe artist. News provided by The Associated Press. 8 (2017): 93. Land O’Lakes was founded by a group of Minnesota dairy farmers in 1921, and as it approaches its 100th anniversary in 2021, the co-op has reflected on its treasured history and made the decision to showcase its greatest strength—its farmers. In the 1950s, Patrick DesJarlait, an Ojibwe artist from Minnesota, was hired to revamp the depiction, according to a student-run blog of Villanova University's history department. Please log in using one of these methods to post your comment: You are commenting using your WordPress.com account. In 1939, the background was changed slightly but Mia stayed relatively the same. Here, is a “vintage” photo of the original Land O’Lakes design. Native Moderns: American Indian Painting, 1940-1960. November 28, 2016. A symbol of purity & quality, in what way? The decision by dairy brand Land O’Lakes to eliminate the kneeling Native American woman offering up sticks of butter on its logo marks the end of a problematic mascot with a nearly 100-year history. ( Log Out /  Durham: Duke University Press, 2006. [4]. ICE Limitations. [3] One of these namesake stories, in particular, is the story of Minnehaha. 99. ( Log Out /  Ideally, they wanted their company’s image to resemble Minnesota’s rich culture and history. Change ), You are commenting using your Twitter account. Land O’Lakes was founded by Minnesota dairy farmers in 1921 and has only changed its logo three times before: once in 1939, again in the 1950s, and … In Native folklore, she was the lover of the male protagonist Hiawatha, until she met her untimely death in Henry Wadsworth Longfellow’s 1855 poem “The Song of Hiawatha.” Some believe that the logo of Mia was a dedication to the tragic story of Minnehaha and the impact Native American folklore had on Minnesota culture and memory. While the company insisted they made the change to emphasize the text "farmer-owned," some online expressed outrage toward the change. Pingback: Land O’Lakes erases American Indian “butter maiden” from packaging – CBS News | Unhinged Group, Pingback: Land O’Lakes removes Native American woman from its packaging - Blog, Pingback: After nearly a century, Land O'Lakes removing Native American maiden from its packaging - 247 News Around The World, Pingback: After nearly a century, Land O'Lakes removing Native American maiden from its packaging | NewsColony, Reblogged this on adaratrosclair and commented: [8] Anthes, Bill. The American Indian woman depicted had a … A press release on the company's website laid out the plans and the reasons. ", Reportedly a registered member of the Mandan, Hidatsa and Arikara Nation, Buffalo said "it's a good thing for the company to remove the image," but that the nation needs to "keep pushing forward to address the underlying issues that directly impact an entire population that survived genocide.". The official explanation given by Ford was that the company wanted to give a shout-out to the dairy farmers who produce their products. !” regarding the Land O’Lakes logo controversy. Although claiming to be non-political, DesJarlait did publicly believe in fostering an open dialogue between Native Americans and non-Natives alike. It featured a fitting “Land of 10,000 Lakes” background that was chosen and designed to mirror the … Land O’Lakes decided in 1928 to capitalize on this history to sell their product, and have resisted many attempts and petitions by activists to change their logo. This company was called the Minnesota Cooperative Creameries Association. Land O'Lakes is a member-owned cooperative based in Arden Hills, Minnesota. Be careful what you ask for, the Genie in the bottle is never kind. The packaging has been redesigned several times over the decades. In the forefront of the photo was a Native American maiden named Mia. April 17, 2020 / 9:32 AM [6] Others point out, however, that the original design of Mia was to evoke an “aesthetic” effect of the Thanksgiving holiday season. First, what is the significance of having a Native American create the logo for Land O’ Lakes? Why don’t you write a blog post refuting that and include the artist’s daughter instead of wasting both of our time. [12]  Rose, Maggie. But the press release didn’t even mention the “butter maiden.” The original logo was painted in 1928, and has been updated a number of times over the years. Just because you may not have heard about it until “now” doesn’t mean it wasn’t happening in the past and picking up steam. Shoo shoo shoo! Patrick DesJarlait was a local Ojibwe artist who was hired to revamp Mia’s depiction. High-profile Minnesota dairy brand Land O’Lakes made national headlines in April 2020 (not easy to do during a pandemic) when it quietly removed the focal point of its logo since 1928: a kneeling Native American woman known as Mia. Once the name was chosen, Land O’Lakes needed an eye-catching logo. Arthur Hanson, the first illustrator for the St. Paul advertising firm Brown & Bigelow, came up with the original design evoking rural Minnesota with a blue lake, green pine trees and the depiction of a woman in a buckskin dress, according to the Pioneer Press. Native Moderns: American Indian Painting, 1940-1960. Save the Butter Boobs Create a free website or blog at WordPress.com. Brown and Bigelow illustrator Arthur C. Hanson drew the original Land O’Lakes design in 1928. Native Moderns: American Indian Painting, 1940-1960. Pingback: Land O’ Lakes New Packaging | GD 203, Pingback: Land O' Lakes Dropped The Native American Woman From Its Logo - Sunny Maldives, Pingback: Land O'Lakes erases American Indian “butter maiden” from packaging | KCFJ 570 Radio Network, Pingback: Land O'Lakes erases American Indian "butter maiden" from packaging -, Pingback: Land O’Lakes erases American Indian “butter maiden” from packaging – Green Money, Pingback: Land O’Lakes erases American Indian “butter maiden” from packaging – News: Breaking News Updates | newsbreakingnews.net, Pingback: Land O'Lakes erases American Indian "butter maiden" from packaging – CBSN, Pingback: Business news Land O'Lakes erases American Indian "butter maiden" from packaging - Evolutionews. Mia is no longer shown kneeling or holding butter on the boxes and tubs anymore. In 1921, 320 dairy farmers from around the Midwest founded a small creamery company in St. Paul, Minnesota. [3]  “Minnehaha Falls’ Controversial Sculpture: ‘Hiawatha and Minnehaha’.” MinnPost. D&D Beyond This is where the story begins. The son of the man who drew the Land-O-Lakes butter label featuring a Native American woman is speaking out after the company removed the image following complaints of racism. The statue is currently standing in Minneapolis’ Minnehaha State Park. Mm’kay? YouTube.August 20,  2018. People from across the state submitted their ideas and drawings to the MCCA. It appears you’d prefer a picture of a native village on fire, to remind everyone of their demise. Oh, how very nice of you for sharing. Basingstoke: Progressive Digital Media, 2013. More recently, Land O'Lakes packaging emphasized a head-and-shoulders view of the maiden, who was no longer obviously kneeling. Well, when all the American images, names and cultures are erased, you will be back again claiming “racist”. Where Did The Land O’Lakes Logo Come From? When will kids be able to get COVID-19 vaccines? Namely, it's kicking the American Indian maiden off the butter box holding its signature product. This past week, one of the US’s most popular butter brands began trending on social media. For many modern Native Americans, these images are seen as “caricatures, symbols of the European-American narrative that ignores the genocide, disease, and cultural devastation brought to our communities.” [13] Many people also feel like whitewashed, American capitalism is still taking advantage of these images and cultures in order to promote a product or to prolong a racist stereotype.”. Durham: Duke University Press, 2006. People may wonder and ask, “Hey! First published on April 16, 2020 / 6:31 PM. Land O’Lakes stresses that “Some products, including stick butter, will also include photos of real Land O’Lakes farmers and co-op members”. Legal Statement. I didn’t write the initial post. 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